Every impression a guest makes is based on all of the five senses.  We live in a world where stimulation and experience is mostly derived through sight, sound and taste.  But what about smell?

Much stronger and sophisticated than any other sense, the sense of smell is often highly underrated, undervalued, and underutilized.  By consistently reinforcing a specific scent profile, businesses can create a memorable and engaging sensory experience that sets them apart from competitors.

What we do Scent Marketing

We create loyal, happy & spending customers

Scent marketing, scent branding, or ambiance scenting goes beyond simply diffusing a nice scent in a location.  It involves the skill of capturing a company's brand essence, marketing messages, and target audience in developing a fragrance that enhances these core aspects which creates a desired emotional association with the brand.

Scent branding leverages the powerful connection between scent and memory to influence consumer behavior and enhance overall customer experience.

By incorporating carefully selected scents into a hotel lobby, retail store, aesthetic beauty clinics, shopping malls, restaurants or any other commercial spaces, businesses can create a unique environment that resonates with customers on a subconscious level.  Which in turn will evoke positive emotions, trigger memories, and establish a strong brand identity along with loyalty through the sense of smell. 

For instance, invigorating citrus scents have proven to create a refreshing, welcoming and uplifting atmosphere for guests as soon as they enter your hotel lobby.

Collaborate with Aurascent today to craft a unique signature scent that will be your olfactory logo - a recognizable and impactful component of a brand's communication strategy.

The important thing is to realize that marketing means communication and scent is it's most powerful form

Did you know?

"When the aroma of baked bread was released in a supermarket, sales in the bakery section increased by 300%"